Mission - To promote business prosperity
through partnership, education and leadership.

Sales 101: How to get the Business One Conversation, One Sale at a Time

The Buda Area Chamber of Commerce is offering a free sales training workshops for members, non-chamber members will be charged a $15.00 registration fee. Seats are limited and filling up fast. You can make your reservation today, by emailing info@budachamber.com or call (512) 295-9999.

Sales 101 training will be April 30, 2015 from 5:30 -7:00 PM at Carrington Crossing 300 Main Street Buda, Texas.

Sylvia Villalobos is the trainer and facilitator for this professional development training.

Villalobos began her career in pharmaceutical sales a year after graduating from Austin College in 1996 with Roche Pharmaceuticals in the Rio Grande Valley. During her tenure there, she received a Special Achievement Award, the highest award given to a Roche salesperson for her role in developing a task force that collaborated with the American Heart Association in the fight against heart disease and obesity.

3 years later, she moved on to Pfizer Pharmaceuticals where she worked as a Professional Healthcare Representative for 7 years before being promoted to an Institutional Account Specialist, responsible for selling in the hospital environment. She took an underperforming territory to a #1 territory in the Western Region and #2 territory in the country out of 364 representatives within a year. This led to her being awarded a Vice President Cabinet award in 2008, which is the highest award given to a sales person at Pfizer. 2 years later she would be awarded her second Vice-President Cabinet Award by selling over 1 million dollars in the antibiotic market. Sylvia served on numerous advisory boards during her time at Pfizer, sharing best practices with other representatives in order to increase their sales.

She left Pfizer in December 2012 to pursue a sales opportunity in the medical device market working for Kinetic Concepts Inc., in Austin, Texas. Sylvia currently resides in Austin with her husband and two children.

Workshop Training Outline

  1. Introduction – Sylvia Villalobos
  2. What to expect from the workshop
  3. What sets you apart from the pack – good versus the great sales person
  4. The dreaded cold call
  5. Expectations of that first meeting/first sales call
  6. What to do and what not to do with customers
  7. The anatomy of the sales call
    1. Opening statement – what to say to grab the attention of the customer
    2. Feature
    3. Benefit
    4. Trial Close
    5. Close
  8. How to uncover an objection and how to address it with the customer
  9. 4 different personality types you’ll encounter when presenting and how to present to them
  10. How to progress the sale
  11. The difference between a trial close and a hard close and when each is appropriate to do.
  12. Questions and Answers session
  13. Concluding comments

Workshop is scheduled for 90 minutes